Own productiOS and Android
Snixt
a habitclassified
An app about a habit nearly everyone has. Which one stays under wraps for now.
Goes public 3 weeks after the review
In short
My mobile app, now in review on the App Store and Google Play. It is about a habit nearly everyone has; which one, and what to do about it, comes 3 weeks after the review.
- Nearly everyone recognises the problem from the first sentence, which is exactly why I keep quiet about it until launch.
- The key technology was chosen by measuring it on hand-labelled data, not by someone else’s leaderboard.
- The PRD, the market research, the unit economics and every notable decision were written down before the first line of code.
Under wraps
- What it is
- Hidden until the reveal
- Who it is for
- Hidden until the reveal
- How it works
- Hidden until the reveal
- Metrics
- Hidden until the reveal
- Demo
- Hidden until the reveal
A problem everyone recognises is the easiest one to steal: it takes one sentence to explain. So while the app is in review, this page shows only what does not give the idea away.
What I can say
- 01
A pain everyone knows
The product is about something nearly everyone does every day and almost never follows through on.
- 02
Choices are measurements
The key component was chosen by comparing the candidates on the same labelled data. The decision is an ADR.
- 03
Retention first
The launch rule: paid promotion only once retention proves the product is needed.
When
- done
Built
The app, the backend and the store listings in two languages.
- now
Review
The App Store and Google Play are checking the app.
- +3 weeks
The reveal
The full case on this page: the idea, the decisions, the metrics and a live demo.
If you want to hear more sooner, write to me directly.